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A serum is a problem solver – And there’s a serum to fix every skin concern

If you are not quite sure why serums are referred to as problem solvers, let us enlighten you.  As an addition to your skin care routine, serums are a source of active, antioxidant and amazing ingredients bettering your skin and bettering you. Designed to deliver fast-acting ingredients to the skin, serums help prevent premature ageing, dehydration, discolouration, and irritation. Solving many skin concerns, just think of the serum as the base layer under your moisturiser.

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Lift SerumLift Serum
Sale price£94.00

Active

Against

RetinART

Signs of ageing

Niacinamide

Pigment spots

Plumping SerumPlumping Serum
Sale price£59.00

Active

Against

Vitamin A

Fine lines

Vitamin C

Premature ageing

Hydrating SerumHydrating Serum
Sale price£59.00

Active

Against

Hyaluronic Acid

Dehydrated skin

Tripeptide-2

Signs of aging

Glowing SerumGlowing Serum
Sale price£59.00

Active

Against

Vitamin C

Pigmentation

Squalane

Dehydrated skin

Redness SerumRedness Serum
Sale price£59.00

Active

Against

Salicylic Acid

Clogged pores

Redyless®

Redness

Calming SerumCalming Serum
Sale price£59.00

Active

Against

Vitamin E

Sensitive skin

Provitamin B5

Dehydrated skin

Everything you need to know about serums

01. Order matters

It’s a precarious relationship between serums and moisturisers as the serum will be ruined if moisture is applied before the serum. At the same time, an already applied serum needs moisture after application in order to maximise its benefits. In the latter, the moisturiser acts as a barrier that helps seal in the ingredients from the serum. A bit of mnemonic advice is to apply skin care products from thinnest to thickest.

Everything you need to know about serums

02. Personal treatment

Facial serums are used to treat specific skin concerns and it is crucial that you are aware of the concern you’re trying to better in order for your skin to feel any improvement. Not all serums work the same. How well they work depends on the active ingredients, the formulation, and your skin concern. We want to make it easy to understand your skin and the treatments that are necessary to keep it hydrated and plump. Proper guidance is the source to active, appealing, and amazing skin. You can find specific products to match your skin type or skin concern at our site.

Everything you need to know about serums

03. Persistence and routine

You can use a serum all year round. Preferably, you would apply the serum every morning and evening before your moisturiser. If you want to achieve the greatest effect, you should use it for at least one month. Have your skin concern been improved during that month, you can slowly start to wind down the usage of the product or change the product with another product with other nurturing ingredients. However, it is all about finding the right rhythm for your skin care regime, making persistence and routine the key to beautiful skin.

Everything you need to know about serums

04. Better late than never

It is never too late to welcome a new favourite product to your skin care regime. There is no certain age that one should consider starting to use a serum. It is less about age and more about your skin type and concern. Nevertheless, some serums may be formulated with a specific age range in mind as is the case with our Plumping Serum (link), which is especially for you who is looking for a serum with an anti-wrinkle effect. Your skin’s needs change as you get older, and you will have to consider how to nurture it best possible.

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